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Tips for Saving Time on Twitter

Balancing your responsibilities running and promoting your business is tricky. Thankfully, there are numerous shortcuts available to help you. Jeanne Rossomme shared some of the ways she saves time...

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Taking Advantage of New Twitter Features to Promote Your Shop

Twitter recently announced several design changes it's made to help users further customize their accounts. These updates can be particularly useful for the small businesses who use Twitter to connect...

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Integrating Social Media Into Your Next Shop Event

Social media can keep enthusiasts across the country, or even the world, up-to-date on your shop's latest projects, products and events. If used properly, sites like Twitter and Facebook can not only...

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Common Social Media Missteps to Beware of

Launching a successful social media campaign for your shop requires more effort than simply setting up a Facebook or Twitter account. Choosing a social media platform and posting content that...

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5 Ways to Get Your Website Ready for the Holidays

Your website could be seeing an increase in visitors as the holiday season approaches. Is your website ready to welcome these new potential customers? Jean Hendricks shared these five ways to get your...

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How Facebook’s EdgeRank Changes Could Affect You

Facebook has changed its EdgeRank formula and is now placing posts from pages into feeds based on engagement. Where previously posts any page a user liked showed up in their feed, now priority is given...

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Using Pinterest to Promote Your Shop

Pinterest is a photo-sharing social network that allows users to create and organize theme-based image collections around events, interests and hobbies such as classic cars and hot rods, as well as...

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7 Ways to Create Compelling Content

As social media marketing becomes more and more vital to growing and promoting your business, writing compelling content to keep your customers engaged is another duty you have to assume. Lisa Barone...

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How to Ask Questions to Increase Facebook Fan Engagement

Creating compelling, interesting content for your Facebook be a challenge. One solution can be to post questions for you Facebook fans, according to Jasmine Henry, who covered the topic recently for...

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7 Tips for Standing out on Twitter

Your Twitter followers could be following thousands of other accounts, so every minute your message could be falling lower and lower on their feed. Creating content that stands out amidst all the other...

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